Wegmans Smart Shopping
The Wegmans smart cart is designed to make shopping more efficient by saving time at checkout. It scans items as you place them in your cart and adds them to your receipt to save time at the register. The goal of this project is to evaluate the current experience and redesign/add features to the cart that add value for customers.
Wegmans Smart Shopping
The Wegmans smart cart is designed to make shopping more efficient by saving time at checkout. It scans items as you place them in your cart and adds them to your receipt to save time at the register. The goal of this project is to evaluate the current experience and redesign/add features to the cart that add value for customers.
Wegmans Smart Shopping
The Wegmans smart cart is designed to make shopping more efficient by saving time at checkout. It scans items as you place them in your cart and adds them to your receipt to save time at the register. The goal of this project is to evaluate the current experience and redesign/add features to the cart that add value for customers.
Role
UX Research, UX/UI Design, Figma Prototyping, Animation
Tools
Figma, Adobe After Effects
Duration
10 weeks
Project Type
Individual Project
Role
UX Research, UX/UI Design, Figma Prototyping, Animation
Tools
Figma, Adobe After Effects
Duration
10 weeks
Project Type
Individual Project
Role
UX Research, UX/UI Design, Figma Prototyping, Animation
Tools
Figma, Adobe After Effects
Duration
10 weeks
Project Type
Individual Project
PROBLEM
The current cart doesn't make shopping easier or faster.
The current cart has potential but while it saves time in some areas, it adds time in mistake recovery, onboarding, and general ease of use.
SOLUTION
Designing new features based on research will improve experiences.
Implementing features that lessen current pain points will make the cart an asset to shoppers and increase their use in store.
PROBLEM
The current cart doesn't make shopping easier or faster.
The current cart has potential but while it saves time in some areas, it adds time in mistake recovery, onboarding, and general ease of use.
SOLUTION
Designing new features based on research will improve experiences.
Implementing features that lessen current pain points will make the cart an asset to shoppers and increase their use in store.
PROBLEM
The current cart doesn't make shopping easier or faster.
The current cart has potential but while it saves time in some areas, it adds time in mistake recovery, onboarding, and general ease of use.
SOLUTION
Designing new features based on research will improve experiences.
Implementing features that lessen current pain points will make the cart an asset to shoppers and increase their use in store.
Research
HEURISTIC EVALUATION
Using the cart and watching other shoppers gave important insights.
This evaluation was based on Jakob Nielsen's 10 Principles for Interaction Design that focus on usability and visual appeal. a score of zero means there is no usability problem while a score of four means there is a large usability problem.
HEURISTIC EVALUATION
Using the cart and watching other shoppers gave important insights.
This evaluation was based on Jakob Nielsen's 10 Principles for Interaction Design that focus on usability and visual appeal. a score of zero means there is no usability problem while a score of four means there is a large usability problem.
HEURISTIC EVALUATION
Using the cart and watching other shoppers gave important insights.
This evaluation was based on Jakob Nielsen's 10 Principles for Interaction Design that focus on usability and visual appeal. a score of zero means there is no usability problem while a score of four means there is a large usability problem.
CONCLUSIONS
The cart has important usability issues in error prevention and recovery, flexibility, and documentation.
While testing the cart I noticed that 1) There wasn't much freedom on how shoppers could navigate the experience 2) Errors were frequent 3) Recovering involved an employee for help 4) Onboarding was guided by an employee not on the cart 5) Using the cart with a shopping list was difficult because of the screen mounted on the cart.
CONCLUSIONS
The cart has important usability issues in error prevention and recovery, flexibility, and documentation.
While testing the cart I noticed that 1) There wasn't much freedom on how shoppers could navigate the experience 2) Errors were frequent 3) Recovering involved an employee for help 4) Onboarding was guided by an employee not on the cart 5) Using the cart with a shopping list was difficult because of the screen mounted on the cart.
CONCLUSIONS
The cart has important usability issues in error prevention and recovery, flexibility, and documentation.
While testing the cart I noticed that 1) There wasn't much freedom on how shoppers could navigate the experience 2) Errors were frequent 3) Recovering involved an employee for help 4) Onboarding was guided by an employee not on the cart 5) Using the cart with a shopping list was difficult because of the screen mounted on the cart.
Planning
PERSONA
I'm designing for frequent and efficient shoppers.
Most customers using the cart were moving through the store quickly and using their phone to see their list, likely on the Wegmans app.
PERSONA
I'm designing for frequent and efficient shoppers.
Most customers using the cart were moving through the store quickly and using their phone to see their list, likely on the Wegmans app.
PERSONA
I'm designing for frequent and efficient shoppers.
Most customers using the cart were moving through the store quickly and using their phone to see their list, likely on the Wegmans app.
SCOPE
New features in onboarding, connecting to Wegmans app, and UI improvements will help users.
The ability to allow the user to customize their experience in onboarding, gain more information from the Wegmans app including a shopping list, recover if an item is out of stock on their list, and improve general hierarchy on the interface will improve experiences.
SCOPE
New features in onboarding, connecting to Wegmans app, and UI improvements will help users.
The ability to allow the user to customize their experience in onboarding, gain more information from the Wegmans app including a shopping list, recover if an item is out of stock on their list, and improve general hierarchy on the interface will improve experiences.
SCOPE
New features in onboarding, connecting to Wegmans app, and UI improvements will help users.
The ability to allow the user to customize their experience in onboarding, gain more information from the Wegmans app including a shopping list, recover if an item is out of stock on their list, and improve general hierarchy on the interface will improve experiences.
WORKFLOW
Mapping out the user flow speeds up design.
After deciding what my project would encompass, I made a workflow diagram of how the new smart cart would function & how the user could navigate through each aspect of the cart.
WORKFLOW
Mapping out the user flow speeds up design.
After deciding what my project would encompass, I made a workflow diagram of how the new smart cart would function & how the user could navigate through each aspect of the cart.
WORKFLOW
Mapping out the user flow speeds up design.
After deciding what my project would encompass, I made a workflow diagram of how the new smart cart would function & how the user could navigate through each aspect of the cart.
WIREFRAMES
Wireframes show where these new features will live in the interface's hierarchy.
Annotating these wireframes was important for documentation and future updates to the project.
WIREFRAMES
Wireframes show where these new features will live in the interface's hierarchy.
Annotating these wireframes was important for documentation and future updates to the project.
WIREFRAMES
Wireframes show where these new features will live in the interface's hierarchy.
Annotating these wireframes was important for documentation and future updates to the project.
Updated Style
STYLE GUIDE
A detailed style guide for pass off to development.
I created a style guide that included UI elements, colors, type, icons, and relined interface composites.
STYLE GUIDE
A detailed style guide for pass off to development.
I created a style guide that included UI elements, colors, type, icons, and relined interface composites.
STYLE GUIDE
A detailed style guide for pass off to development.
I created a style guide that included UI elements, colors, type, icons, and relined interface composites.
BRANDING
Using the Wegmans brand helps with continuity between the app and the cart.
Moving from the generic visuals to the Wegmans branding helps bring together features from the Wegmans app and the smart cart in stores. The app and cart are not a one-to-one match but have a similar look and feel.
BRANDING
Using the Wegmans brand helps with continuity between the app and the cart.
Moving from the generic visuals to the Wegmans branding helps bring together features from the Wegmans app and the smart cart in stores. The app and cart are not a one-to-one match but have a similar look and feel.
BRANDING
Using the Wegmans brand helps with continuity between the app and the cart.
Moving from the generic visuals to the Wegmans branding helps bring together features from the Wegmans app and the smart cart in stores. The app and cart are not a one-to-one match but have a similar look and feel.
FINAL COMPS
FINAL COMPS
FINAL COMPS