Wegmans Smart Shopping
The Wegmans smart cart scans items as they are placed in the cart and adds them to the final receipt so shoppers wait less time at the register. The goal of this redesign is to evaluate the current cart and redesign or add features to improve the experience and add value for customers.
Wegmans Smart Shopping
The Wegmans smart cart scans items as they are placed in the cart and adds them to the final receipt so shoppers wait less time at the register. The goal of this redesign is to evaluate the current cart and redesign or add features to improve the experience and add value for customers.
Wegmans Smart Shopping
The Wegmans smart cart scans items as they are placed in the cart and adds them to the final receipt so shoppers wait less time at the register. The goal of this redesign is to evaluate the current cart and redesign or add features to improve the experience and add value for customers.
Role
UX Research, UX/UI Design, Figma Prototyping
Tools
Figma, Adobe After Effects
Duration
10 weeks
Project Type
Individual Project
Role
UX Research, UX/UI Design, Figma Prototyping
Tools
Figma, Adobe After Effects
Duration
10 weeks
Project Type
Individual Project
PROBLEM
The current cart does not make shopping easier or faster.
The cart has potential and while it saves time in some areas, it adds time in mistake recovery, onboarding and general ease of use.
SOLUTION
Designing new features based on feedback will improve experiences.
Implementing features that lessen current pain points will make the cart an asset to shoppers and increase use in store.
PROBLEM
The current cart does not make shopping easier or faster.
The cart has potential and while it saves time in some areas, it adds time in mistake recovery, onboarding and general ease of use.
SOLUTION
Designing new features based on feedback will improve experiences.
Implementing features that lessen current pain points will make the cart an asset to shoppers and increase use in store.
PROBLEM
The current cart does not make shopping easier or faster.
The cart has potential and while it saves time in some areas, it adds time in mistake recovery, onboarding and general ease of use.
SOLUTION
Designing new features based on feedback will improve experiences.
Implementing features that lessen current pain points will make the cart an asset to shoppers and increase use in store.
Research
HEURISTIC EVALUATION
Using the cart & watching other shoppers gave great insights.
This evaluation was based on Jakob Nielsen's 10 Principles for Interaction Design that focus on usability and visual appeal. A higher score in an area indicates a bigger problem.
HEURISTIC EVALUATION
Using the cart & watching other shoppers gave great insights.
This evaluation was based on Jakob Nielsen's 10 Principles for Interaction Design that focus on usability and visual appeal. A higher score in an area indicates a bigger problem.
CONCLUSIONS
The cart does some things well but has important usability issues.
While testing the cart I noticed that 1) There was not much freedom in navigating the experience 2) Errors were frequent 3) Recovering for errors involved an employee for help 4) Onboarding was guided by an employee not on the cart 5) Using the cart with a shopping list was difficult because of the screen mounted on the cart.
CONCLUSIONS
The cart does some things well but has important usability issues.
While testing the cart I noticed that 1) There was not much freedom in navigating the experience 2) Errors were frequent 3) Recovering for errors involved an employee for help 4) Onboarding was guided by an employee not on the cart 5) Using the cart with a shopping list was difficult because of the screen mounted on the cart.
Planning
PERSONA
Design for frequent & efficient shoppers.
Most customers using the cart moved through the store quickly and used their phones for their list, likely on the Wegmans app.
PERSONA
Design for frequent & efficient shoppers.
Most customers using the cart moved through the store quickly and used their phones for their list, likely on the Wegmans app.
SCOPE
New features need to get rid of pain points.
Allowing users to customize their experience in onboarding, utilize data from the Wegmans app, recover if an item is out of stock, and improve general hierarchy on the interface will improve the cart.
SCOPE
New features need to get rid of pain points.
Allowing users to customize their experience in onboarding, utilize data from the Wegmans app, recover if an item is out of stock, and improve general hierarchy on the interface will improve the cart.
WORKFLOW
Mapping out the user flow speeds up design.
After deciding my scope, I made a workflow diagram of how the new smart cart would work and how user flows would connect.
WORKFLOW
Mapping out the user flow speeds up design.
After deciding my scope, I made a workflow diagram of how the new smart cart would work and how user flows would connect.
WIREFRAMES
Wireframes show new features in the interface.
Annotating these wireframes was important for documentation and future updates to the project.
WIREFRAMES
Wireframes show new features in the interface.
Annotating these wireframes was important for documentation and future updates to the project.
Updated Style
STYLE GUIDE
Make a detailed style guide to keep elements documented.
The style guide detailed UI elements, colors, type, icons, and red-lined interface composites.
STYLE GUIDE
Make a detailed style guide to keep elements documented.
The style guide detailed UI elements, colors, type, icons, and red-lined interface composites.
BRANDING
Using the Wegmans brand creates continuity between the app & the cart.
Moving from the generic visuals to Wegmans branding brings together features from the Wegmans app and the smart cart.
BRANDING
Using the Wegmans brand creates continuity between the app & the cart.
Moving from the generic visuals to Wegmans branding brings together features from the Wegmans app and the smart cart.
FINAL COMPS
FINAL COMPS