DSC Guided Buying

DHL Supply Chain is a global leader in contract logistics, providing customized supply chain solutions worldwide. In this project we designed a guided buying experience to help potential customers explore solutions tailored to their business needs.

DSC Guided Buying

DHL Supply Chain is a global leader in contract logistics, providing customized supply chain solutions worldwide. In this project we designed a guided buying experience to help potential customers explore solutions tailored to their business needs.

DSC Guided Buying

DHL Supply Chain is a global leader in contract logistics, providing customized supply chain solutions worldwide. In this project we designed a guided buying experience to help potential customers explore solutions tailored to their business needs.

Role

UI Design

Tools

Figma

Duration

2 months

Project Type

Team Project for Client

Role

UI Design

Tools

Figma

Duration

2 months

Project Type

Team Project for Client

PROBLEM

DHL Supply Chain wants to implement a new campaign into their website.

Based on a new internal campaign for accelerated growth, DSC wants to add an experience that draws more business with less friction.

SOLUTION

Create a guided buying experience that helps visitors explore solutions.

DSC chose a guided buying solution because they believed it would be a helpful way to connect with potential customers and inform them about solutions easily.

PROBLEM

DHL Supply Chain wants to implement a new campaign into their website.

Based on a new internal campaign for accelerated growth, DSC wants to add an experience that draws more business with less friction.

SOLUTION

Create a guided buying experience that helps visitors explore solutions.

DSC chose a guided buying solution because they believed it would be a helpful way to connect with potential customers and inform them about solutions easily.

PROBLEM

DHL Supply Chain wants to implement a new campaign into their website.

Based on a new internal campaign for accelerated growth, DSC wants to add an experience that draws more business with less friction.

SOLUTION

Create a guided buying experience that helps visitors explore solutions.

DSC chose a guided buying solution because they believed it would be a helpful way to connect with potential customers and inform them about solutions easily.

User Flows

FLOW ONE

This is the most complex flow and is activated based on the user’s first action when entering the experience.

From the very beginning of the experience, the first response from the user takes them through questions that suit what they are looking for from DSC. In this first flow, they are asked questions to narrow down solutions and connect them to more information. The biggest challenge was the detailed needs section. Narrowing down needs was difficult so our team landed on this accordion approach to divide them into sections to not overwhelm the user.

FLOW TWO

This is a simpler flow that takes the user through a shorter series of questions.

The first response of this flow only gives two solutions back, so there is no need to send them through a longer process.

FLOW THREE

This is the simplest flow as there is only one solution matching their first answer.

This flow brings the user immediately to their final solution, keeping the experience as short as possible.

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