DSC Guided Buying

DHL Supply Chain is a global leader in contract logistics, providing customized supply chain solutions worldwide. In this project we designed a guided buying experience to help potential customers explore solutions tailored to their needs.

DSC Guided Buying

DHL Supply Chain is a global leader in contract logistics, providing customized supply chain solutions worldwide. In this project we designed a guided buying experience to help potential customers explore solutions tailored to their needs.

DSC Guided Buying

DHL Supply Chain is a global leader in contract logistics, providing customized supply chain solutions worldwide. In this project we designed a guided buying experience to help potential customers explore solutions tailored to their needs.

Role

UI Design

Tools

Figma

Duration

August - September

Project Type

Team Project

Role

UI Design

Tools

Figma

Duration

August - September

Project Type

Team Project

Role

UI Design

Tools

Figma

Duration

August - September

Project Type

Team Project

PROBLEM

DHL Supply Chain wants to implement their new campaign into their website.

Based on a new internal campaign for accelerated growth, DSC wants to add an experience to their website to help draw more business.

SOLUTION

Create a guided buying experience to help visitors to the site explore solutions.

DSC chose a guided buying solution because they believed it would be a helpful way for them to connect with potential customers and inform them about their solutions.

PROBLEM

DHL Supply Chain wants to implement their new campaign into their website.

Based on a new internal campaign for accelerated growth, DSC wants to add an experience to their website to help draw more business.

SOLUTION

Create a guided buying experience to help visitors to the site explore solutions.

DSC chose a guided buying solution because they believed it would be a helpful way for them to connect with potential customers and inform them about their solutions.

PROBLEM

DHL Supply Chain wants to implement their new campaign into their website.

Based on a new internal campaign for accelerated growth, DSC wants to add an experience to their website to help draw more business.

SOLUTION

Create a guided buying experience to help visitors to the site explore solutions.

DSC chose a guided buying solution because they believed it would be a helpful way for them to connect with potential customers and inform them about their solutions.

User Flows

FLOW ONE

This is the most complex flow and is activated based on their very first answer upon entering the experience.

This is the most complex flow of this experience. It is designed to ask a series of questions to help narrow down what solutions the customer needs and connect them to more information. The biggest challenge with this design was the detailed needs section. Narrowing down was difficult with the data, so our team landed on this accordion approach to help divide them into sections to not overwhelm the user.

FLOW TWO

This is a simpler flow based on the first selection, this flow is activated for the user.

This is a simpler flow by design. Since the selection they made first only gives two solutions back, there is no need to send them through a longer process when one question will help narrow down what they need. The final solution cards also do not show the needs it fulfills since the user did not answer questions about them.

FLOW THREE

This is the simplest flow as there is only one solution matching their first answer.

This flow brings the user immediately to their final solution, keeping the experience as simple as possible.

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